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"Consumers of second-and third-tier cities in China is around China and
the world economy. Put ads all brands in the region in 2011 of up to
2.2 trillion yuan, which is four times the first-tier cities." Said
Ogilvy Chinese consumer insight trend research team published a report
in early 2013, just a "digitized" concept, in fact, many international
brand has long been in the low-key layout. For example, high-end
cosmetics brand Lancome counters opened in 46 cities in China in 2010,
to 56 cities in 2011, and rose to 74 cities by 2012. "In at L'Oreal 2012
annual earnings conference, this data is surprising. Similarly, LVMH
CEO Bernard Arnault at the beginning of this year boasted: "The launch
of the commodity price lower flagship brand logo, stationed in markets
such as China's second-tier cities."
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Although there are news that, LVMH plans to slowing the rate of
expansion in the second and third tier cities in China, the brand Louis
Vuitton (Louis Vuitton) There is no doubt that the second and third tier
cities have become the first-tier cities are becoming saturated, many
foreign big The new target. Recently, Xu Guozhen, vice president of
Siemens (China) Co., Ltd. to accept the Yangcheng Evening News reporter,
said that the company's products in the past (non-small household
appliances) are more concentrated in the high-end market, but to meet
the end and economic markets is our new business growth point can be
understood, we will expand to meet the first-tier market status quo,
second and third tier even four or five lines market.
With the
channel business, "the laying of road, the multinational giants
countryside road to go relatively smoothly Tanzania many. To Estee
Lauder, for example, by the end of 2011, the brand Nanchang Parkson
opened the nation's first 100 counters. In fact, since entering the
Chinese market from 1993, Estee Lauder to open cabinets speed is not
fast, but recently the number of counters opened two years to complete
the task in the past ten years. "The rise of this consumer group with
the second and third tier cities in China, the rapid expansion of the
department store format, continuously improve management level is
closely related to external conditions are ripe." Industry analysts
pointed out that the high-end cosmetic brands such as Lancome, Biotherm,
SK-II will also channel expansion to second and third tier cities in
the high-end department stores, where consumers seem to be more willing
to spend money. louis vuitton alma mm "
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