Friday, March 8, 2013

louis vuitton alma "Consumers of second-and third-tier cities

louis vuitton alma "Consumers of second-and third-tier cities in China is around China and the world economy. Put ads all brands in the region in 2011 of up to 2.2 trillion yuan, which is four times the first-tier cities." Said Ogilvy Chinese consumer insight trend research team published a report in early 2013, just a "digitized" concept, in fact, many international brand has long been in the low-key layout. For example, high-end cosmetics brand Lancome counters opened in 46 cities in China in 2010, to 56 cities in 2011, and rose to 74 cities by 2012. "In at L'Oreal 2012 annual earnings conference, this data is surprising. Similarly, LVMH CEO Bernard Arnault at the beginning of this year boasted: "The launch of the commodity price lower flagship brand logo, stationed in markets such as China's second-tier cities."
louis vuitton alma bag Although there are news that, LVMH plans to slowing the rate of expansion in the second and third tier cities in China, the brand Louis Vuitton (Louis Vuitton) There is no doubt that the second and third tier cities have become the first-tier cities are becoming saturated, many foreign big The new target. Recently, Xu Guozhen, vice president of Siemens (China) Co., Ltd. to accept the Yangcheng Evening News reporter, said that the company's products in the past (non-small household appliances) are more concentrated in the high-end market, but to meet the end and economic markets is our new business growth point can be understood, we will expand to meet the first-tier market status quo, second and third tier even four or five lines market.
With the channel business, "the laying of road, the multinational giants countryside road to go relatively smoothly Tanzania many. To Estee Lauder, for example, by the end of 2011, the brand Nanchang Parkson opened the nation's first 100 counters. In fact, since entering the Chinese market from 1993, Estee Lauder to open cabinets speed is not fast, but recently the number of counters opened two years to complete the task in the past ten years. "The rise of this consumer group with the second and third tier cities in China, the rapid expansion of the department store format, continuously improve management level is closely related to external conditions are ripe." Industry analysts pointed out that the high-end cosmetic brands such as Lancome, Biotherm, SK-II will also channel expansion to second and third tier cities in the high-end department stores, where consumers seem to be more willing to spend money. louis vuitton alma mm "

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