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The development of the Chinese sports culture is very slow, and failed
to catch up with the rapid expansion of sportswear. Difficult to sell
higher-margin apparel and sports equipment sports equipment manufacturer
in China.In addition, the order too many products at the 2008 Beijing
Olympics, China's domestic sportswear brands in subsequent years stalled
above excuses why Adidas equipment in many retail outlets in China
goods are the NEO brand red stovepipe jeans, the stylish cloak and
gingham button collar shirt.
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"Respected fashion seems Adidas have tasted the sweetness in China."
Shanghai consulting firm China Market Research Group senior analyst Roy
(James Roy) said that most Chinese people do not wear sportswear, they
seldom exercise. Charlie said, Adidas has been recruiting retailers from
Swedish fashion company Hennes & Mauritz AB and Spain Zara. Adidas
will also be more region is "personalized to create" Mainland China
outlets, suitable for different climate products and customers.
New
competitors for the same series, Adidas is also accelerating the
development of the NEO product line. This series of casual clothing
aimed at the youth market. Charlie said, and compared to any other
brand, Adidas speeds are faster to build its casual sportswear. Adidas
is tightening inventory management. Charlie said, in the Chinese market
as a whole, Adidas sales data analysis of its franchise partners and
supervision order, to do so within 90 days will be able to let the
product off the shel Nike Lebron 9.
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